Why Google Ranking Factors are Required?
The top Google search result attracts more than 39% of all clicks. This indicates that if someone searches for your selected keyword phrase, four out of ten people will click the first result and dismiss everything else. Consider the impact it would have on your business if you could rank #1 for a couple of your desired terms.
Google ranking factors are the components of your website that the Google search algorithm considers when determining which web pages to show in the search results for a given search query. When someone searches for a phrase related to your business or service, you want them to find you rather than your competitors, right?
SEO is the practice of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page). When we talk about search, we use the term “organic” to refer to unpaid search results.
This is distinct from paid results, which are obtained through PPC advertising. Organic ranks on Google are created by an algorithm that considers different characteristics and SEO metrics — these are your ranking criteria.
There are around 200 Google ranking factors, and while we will never know them all, we do know many of them. We also know that, while ranking variables and algorithms may change, the attributes Google is attempting to discern through them are competence, authority, and credibility.
Before we get into the top ten Google ranking variables for which you can optimize your website pages, let’s first go through the different categories. On-page ranking criteria refer to the quality of the content on the page as well as the keywords it targets.
Off-page ranking criteria, which mostly involve backlinks, operate as endorsements from other pages on your site or other websites. Technical ranking criteria assess your site’s capacity to be crawled, indexed, and render material swiftly and safely for searchers. Local ranking considerations include all three of the aforementioned, with a particular emphasis on reviews, reputation, and listings.
- The quality of your content is the most crucial Google ranking criterion. This correlates to the consistent production of high-quality content, user interaction, and specialist expertise. So, what makes content relevant and of high quality? It’s reliable, The content is comprehensive, factual, and valuable, with no spammy links or comments.
- It is understandable. That implies logically ordered, conversationally written, and not crammed with buzzwords (Google will actually penalize you for this). Integrate it into your page naturally and utilize it interchangeably with relevant keywords. It’s brand new.
- Even the most evergreen content fades with time. So, in addition to creating fresh content for the web, you need also to update outdated pages with new information and keywords that are current.
- Once you’ve determined which keywords you want to rank for, you must include them in particular areas of your page.
- This includes the following: The title tag, also known as the meta title, is the title that shows on the SERP. The H1 title is the title that displays on the page. H2 headings: try to include at least two URLs: Keep your URL brief and simple.
- Naturally in the body, as well as in the first 100 words. The paragraph that appears beneath the title tag/meta title is known as the meta description. Make sure it appropriately summarises your website and provides a cause for searchers to click. Although Google does not always use the meta description you supply, it is nevertheless necessary to include it.
- This is significant not only because of Google image search but also because ordinary search results are becoming more visual, particularly on mobile. Here’s how to optimize your photos for SEO: Assign alt text: This is an image’s text alternative and the only way Google can “see” it. Include the keyword and keep it short but descriptive. Compress and resize: If possible, use an image compressor (tinypng is my fave) to minimize image file sizes to 70-100KB or below. Often, saving as JPG rather than PNG is beneficial. Additionally, photos should rarely be wider than 1,000px.
- Not only the quality of your material but also the amount of that quality content, display knowledge in your niche. For example, WordStream has been posting high-quality PPC content for a long time, so Google has come to regard us as a reliable source in this field. However, if we create an extremely high-quality post about, say, robotic process automation, our chances of ranking for that term are limited. You can use the hub and spoke strategy to expand your niche expertise (also known as pillar page and cluster content). This strategy involves creating a hub/pillar page on a specific topic, usually a broad, high-volume phrase. This is the primary source for that topic.
- Users anticipate a painless surfing experience, which is why page speed is a key ranking element. If your pages take too long to load, your bounce rate will rise and your ranking will fall. You can test it with GTmetrix or Google PageSpeed Insights.
- Google said in 2019 that all new sites would use mobile-first indexing. This means that it bases its rating on a site’s mobile version rather than the desktop version. Then, in 2020, it announced plans for this to be the case for all sites, and as of 2021, all sites are now subject to mobile-first indexing. In other words, even if your site’s desktop version is excellent, your search engine rating may suffer if it isn’t mobile-friendly. Most content management systems enable previewing and adjusting for mobile/smaller screens. Google’s Mobile-Friendly Test can also be used.
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