How to Make Youtube Video Popular – YouTube is the second most visited website in the world and a major player in the video content market. The platform enables brands to engage consumers, create value-added content, promote their products, and increase brand awareness. For video marketing beginners, creating a YouTube video can seem daunting. Also, if you are tried YouTube before, you might just be looking for ways to improve the performance of your videos. Either way, you are in the right place!
From research to gear to optimization, this post is full of tips to get the most out of your new videos from start to finish. Conducting competitive research
A good place to start when learning how to create YouTube videos is to do a little research on your competitors. See how your competitors are using video content in their marketing strategies and use it as a source of inspiration when creating content. You can also find content gaps and fill them with your own content. For example, if you find that your biggest competitor doesn’t have a video FAQ, that could be a great way to differentiate yourself and add value to potential customers.
First, create a list of your competitors, then check your YouTube channel. See which videos have the most views and comments to see what your audience is engaging with. If you are looking for how to make youtube video popular then you are at the right blog.
Tips to Make Youtube Video Popular
1. Conduct Keyword Search
YouTube keyword research is an SEO tactic that helps you find the best search terms for your video content and it is one of the best tips for how to make youtube video popular. Simply adding deliberately researched search terms to your video title and meta description can dramatically improve your video’s performance.
You can start by making some assumptions about what your audience wants. Do a little research by searching for these terms on YouTube. Watching our competitors’ videos shows that we are going in the right direction.
When inserting search terms, consider including a copy of the video transcript in the description to maximize your chances of appearing in search results. For more information on Video SEO, see our Video SEO post.
2. Create a Cohesive Tone
Movies are classified into genres for a reason. Imagine you’re watching a horror movie and you’re perched on the edge of your seat anticipating the next scary moment. But just as we expected dramatic and terrifying scenes to unfold, the film turns into comedy.
Suddenly you see two characters having a witty conversation and the thrill is completely lost. Talk about a mood killer. The same thing happens with marketing videos.
As you watch the video, see the overall mood of the work you are creating and how all the elements of the video (music, lighting, narration, and even the color scheme) combine to create that mood and reflect your brand. Think about what you are doing. Make sure your video’s audio is consistent and reflects your overall goal.
3. Explore Places
If you are shooting on location, such as your office or home, finding locations is a fairly easy task. Simply place your camera in different locations to find the perfect spot for your shoot. When previewing your options, consider the background and lighting of your shot to find the best position. More on this later.
4. Think Series not Individual
Many YouTubers organize their videos into playlists. why is that? The explanation is simple Clicking on a video embedded in a playlist will automatically start the next video in that playlist when the current one ends.
As a result, viewers can watch multiple related videos without lifting a finger. Of course, this makes YouTube happy because it leads to more advertising revenue.
5. Write a Blog Post for Each Video
If a blog is already part of your content marketing strategy, it should be, but why not write a blog post for each YouTube video? Yes, this requires an additional time investment, but the benefits far outweigh the costs. This is an easy way to introduce your website visitors to your YouTube channel and increase your viewership.
YouTube’s search bar is not the only channel where users seek relevant content. In fact, it’s common for people to come across YouTube videos through Google. This is not too surprising as many searches return videos in the search results.
6. Clarity of Thought and Page Setup
Content should be based on a clear idea and quality with keywords. If you’re a beginner, you should use promotions and keywords to nurture your page instead of focusing on growing your subscribers. You have to work with pages first. You can automatically target your largest audience.
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