Celebrity is a term which a person gets out of fame and broad public recognition of a person or group as a result of the attention given to them by mass media, the public, and the whole country. People who act in movies and are television actors. The people who sing and dance in some other ways a part of the media or limelight industry are usually called celebrities. Who have great income and are loved by the majority of the country’s people. Do Celebrities use controversies as a marketing strategy?
So, who are the High-ranking politicians? People who tell people the news, television show hosts. Also people who go to outer space, major-league athletes, and people who sing songs are also sometimes celebrities? Mother Teresa had achieved fame because she help people who were in need and are saintly.
The French actress Sarah Bernhardt (1844–1923) is the first model of modern celebrity. Bernhardt became the godmother of modern celebrity because her career coincided with several inventions that she cannily used to promote herself.
What is a Controversy?
Controversy is a state of extremely active discussion and gossip among people, usually concerning a matter of conflicting opinion or point of view. The word was first introduced from Controversy as a marketing strategy. It is very helpful but can create a huge mess in one’s life. It does have a positive impact but can backfire as well. Do Celebrities use controversies as a marketing strategy?
It is highly risky when it revolves around someone’s sentiments and reactions. In this era of technology, we often see the result of various marketing strategies whether positive or negative. Even controversial on social media platforms such as Twitter, FB, or IG.
Controversial advertising doesn’t aim to bring a huge shock to the audience. It’s an attention-grabbing technique for stating an opinion. And brands use it to spark productive conversations and values about certain moral values, a brand, or even a person.
Controversy as a Risk
Controversial Marketing, also known as high-risk advertising, is a tactic whereby a brand intentionally offends or surprises the audience by violating the norms of social and personal values. The aim is to generate debate and discussion about your brand. Sure, it’s high risk. In present times, it is very difficult to attract the attention of people from the market considering the number of companies and advertisements competing for the same while the number of consumers is the same So, the content which stands out can reach more potential customers.
Using controversy as a marketing strategy is quite risky and a bit too scary too because if it uses any sensitive topic in a way that hurts the sentiments and emotions of people, it may generate negative publicity and can affect the reputation of the company which can invite a huge disaster. And this methodology cannot work as a long-term strategy. For an instance, if we observe youtube channels that keep click baits as titles. They may get attention, but in the long run, people will lose trust in their content if there is a repetition of the same content.
Shilpi Raj, Preity Zinta, Mallika Sherawat – Celebrities who were embroiled in MMS controversies https://t.co/LnO8fIZbOy— News India (@newsindia123) April 30, 2022
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